Protection of personal data

Last updated: September 5, 2024

This privacy policy describes how DecorLays (“site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit or use our services or make a purchase from decorlays.dk (“site”) or otherwise communicate with us in connection with the website (collectively, the “services”). For purposes of this Privacy Policy, “you” and “your” are used to refer to you as a user of the Services, whether you are a customer, a visitor to the Website or another person whose information we have collected pursuant to this policy on the protection of personal data.

Please read this privacy policy carefully.

Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the website, update the “Last Updated” date and take any other steps required by applicable law.

How we collect and use your personal information
In order to provide the Services, we collect from a variety of sources, as described below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and to protect or defend the Services, our rights and the rights of our users or others.

We collect this personal information
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term “personal information”, we refer to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

We collect this information directly from you
Information that you send directly to us through our Services may include:

Contact information Including your name, address, telephone number and e-mail.
Order information Including your name, billing address, delivery address, payment confirmation, email address and phone number.
Account Information Including your username, password, security questions and other information used for account security purposes.
Customer support information Including the information you choose to include in communications with us, e.g. when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

We collect this information about your use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“cookies”). Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

We obtain this information from third parties
Finally, we may obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, for example:

Companies that support our site and services, e.g. Shopify.
Our payment processors who collect payment information (eg bank account, credit or debit card information, billing address) for the purpose of processing your payment to fulfill your orders and provide you with the products or services you have requested, to comply our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third party libraries and cookies.
All information we receive from third parties is processed in accordance with this privacy policy. See also the section below, Third Party Websites and Links.

How we use your personal information
Delivery of products and services. We use your personal information to provide the Services to you in order to fulfill our contract with you, including to process your payments, fulfill your orders, to send you notifications in relation to your account, purchase, return, exchange or other transactions, to create, maintain and otherwise manage your account, to arrange delivery, facilitate any returns and exchanges and other features and functions in relation to your account. .
Marketing and advertising. We may use your personal information for marketing and campaign-related purposes, e.g. to send marketing, advertising and promotional communications via email, SMS or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
Security and fraud prevention. We use your personal information to find, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for maintaining your account credentials. We strongly recommend that you do not share your username, password or other access information with others. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers in accordance with Art. 6 (1) (f) GDPR.
Communicating with you and improving the Service. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests to be responsive to you, to provide you with efficient services and to maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use cookies on our website. If you want specific information about the cookies we use in connection with running our store with Shopify, you can visit https://www.shopify.com/legal/cookies. We use cookies to strengthen and improve our website and our services (including to remember your actions and preferences), to run analytics and better understand user interaction with the services (in our legitimate interest in being able to manage, improve and optimize the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies via your browser settings. Please note that removing or blocking cookies may have a negative impact on your user experience and may cause some of the services, including certain features and general functionality, to not work properly or be no longer available. In addition, blocking cookies may not completely prevent the mechanisms we use to share information with third parties, e.g. our advertising partners.

How we share personal information
In certain circumstances, we may disclose your personal information to third parties for purposes related to contract performance, legitimate purposes and other reasons in accordance with this privacy policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (eg IT administration, payment processing, data analysis, customer support, cloud storage, provisioning and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you instruct, request or otherwise consent to our disclosure of certain information to third parties, e.g. to send you products, or through your use of social media widgets or login integrations with your consent.
With our affiliates or otherwise within our corporate group, within our legitimate interest in running a successful business.
In connection with a business transaction, e.g. a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set forth above in "How we collect and use your personal information" and "How we disclose personal information":

Category Categories of recipients
Identifiers, e.g. primary contact information and certain order and account information
Commercial information, e.g. order information, shopping information and customer support information
Internet or other similar network activity, e.g. usage data
Geolocation data, e.g. locations determined by an IP address or other technical measures
Vendors and third parties that perform services on our behalf (e.g. ISPs, payment processors, provisioning partners, customer support partners and data analytics providers)
Business and Marketing Partners
Affiliates
We do not use or disclose sensitive personal information without your consent or for the purpose of deriving characteristics about you.

With your consent, we share personal information for the purpose of engaging in advertising and marketing activities as follows.

Third Party Websites and Links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies and other terms and conditions. We do not guarantee and are not responsible for the data protection or security of such websites, including the accuracy, completeness or reliability of information found on those websites Information you submit in public or semi-public locations, including information you share on third-party social networking platforms , may also be viewed by other users of the Services and/or users of these third-party platforms without limitation as to their use by us or a third party. Our inclusion of such links does not in itself imply any endorsement of the content of such platforms or of their owners or operators, except as indicated on the Services.

Children's data
The Services are not intended for use by children and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we are “sharing” or “selling” (as those terms are defined in applicable law) personal information about persons under the age of 16.

Security and storage of your information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to hand over sensitive or confidential information to us.

How long we store your personal information depends on various factors, e.g. whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they may only apply in certain circumstances, and in certain cases we may refuse your request as permitted by law.

Right of access: You may have the right to request access to personal information that we hold about you, including details of the ways in which we use and share your information.
Right to erasure: You may have the right to request that we delete personal information we hold about you.
Right to rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
Right to data portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.
Right to Opt Out of Selling or Sharing or Targeted Advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes deemed to be “ targeted advertising", as defined in the applicable data protection law. Please note that if you visit our website with the opt-out signal from Global Privacy Control enabled, depending on where you are located, we will automatically treat this as a request to opt-out of “selling” or “sharing” information for the device and browser you user to visit the website.
Restriction of processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
Managing communication preferences: We may send you campaign-related emails and you may opt-out of receiving these at any time by using the unsubscribe feature displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You can exercise any of these rights where set out on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, e.g. your email address or account information before we can provide an actual response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or submit your complaint to your local data protection authority. You can see a list of responsible supervisory authorities for data protection in the EEA here.

International users
Note that we may transfer, store and process your personal information outside of the country in which you reside. Your personal information is also processed by staff and third-party service providers and partners in those countries.

If we take your personal information out of Europe, we will use recognized transfer mechanisms, e.g. The European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK Competent Authority, as applicable, unless the data transfer is to a country that has been assessed as providing an adequate level of protection.

Contact
If you have any questions about our privacy practices or this policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@decorlays.dk or contact us at Fjordbakken 9, 9560, DK.

For the purposes of applicable data protection laws, and unless otherwise expressly stated, we are the data controller of your personal information.